Join FocusVision’s Zoë Dowling from the Insights Association NEXT 2019 conference as she recounts what she learned on day one.
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FocusVision commissioned Forrester Consulting to investigate the motivations underlying consumer decision-making.
Newly released research by Forrester Consulting, commissioned by FocusVision, proved that the way customers think and feel about an experience can predict how they will act toward a brand. In short, emotions drive business results.
Launching today, a Forrester Consulting research study commissioned by FocusVision investigates the motivations underlying customer decision-making.
“We’re moving too fast to do research!” If I’m being totally honest, I’ve thought this a few times myself over…
Last week I read a fantastically interesting report published by Sports Innovation Lab called ‘A New Age of Sports’. The wide-ranging report covered many facets of the sports industry, but something, in particular, horrified me… The Age of the Fluid Fan.
Do you know how your customers think, feel and act? A deep understanding of your customer is integral to a successful business. With the right technology and tools, it’s easy to build a customer feedback management solution for your business.
A great looking survey makes a positive impression not only for your brand but helps keep participants engaged with your survey. With FocusVision Decipher, it has never been easier to create high-quality survey designs that look great.
Perhaps due to its popularity and ease of use, significance tests are often used and abused as a test of “truth” to validate data findings. In reality, it does no such thing. While a significance test can be used as a means towards data insight, what it actually uncovers is very narrow in scope.
Question writing is one of the most fundamental aspects of survey research. The answers and insights you get from your…