Decipher Now Makes Recreating Confirmit Surveys Really, Really Easy
Save days, even weeks, of your valuable time. In our continuous effort to make the lives of our clients easier,…
Introducing: The Moderators’ Voice Blog Series
The focus group. It’s one of the most commonly used qualitative approaches, employed across the full spectrum of industries and…
‘Give Me 10s’ – Customer Satisfaction Research in a 10-Out-of-10 World
Ratings Reign Supreme Choosing a restaurant, a washing machine or a vacation destination? Simply turn to Yelp, Amazon or TripAdvisor…
Who Will Carry the Qualitative Torch?
For what seems like the last decade, researchers and news outlets have predicted the demise of face-to-face qualitative research. It’s…
The Story Goes On…
We’ve just wrapped up our “Once Upon A Time” webinar series, which explored how research insights reporting can be elevated…
Emojis and Research: Exploring “Face Value” – Part II
This is part 2 of our Emojis and Research series. Emojis. The new visual communication language. Finally, it’s one we…
Emojis and Research: Exploring “Face Value” – Part I
From ancient Egyptian hieroglyphics to modern Chinese characters, communication through symbolism is something that’s been prevalent throughout our history. In…
A Look Back at Market Research in 2016
This has been quite a year in market research for FocusVision and me. Now that we are approaching the close…
Once Upon a Time…Elevating Research Storytelling with FV Video Insights – Part 1
FocusVision’s Lead Research Strategist, Zoe Dowling, recently wrapped up Part 1 of our enchanting new webinar series, entitled: Once Upon…
The Third Age of Focus Groups
Introducing FV360 Live and FV Video Insights The 360° camera was the big noise in tech for consumers in 2016,…
Increase Your Online Survey Response Rates With Reminders
When launching an email campaign, reminders are an easy and effective ways to increase response rates for online surveys. Studies…
Guest Blog: The Annual 2016 meaning Survey
The Market Research Technology Survey for 2016 is about to launch. FocusVision and meaning are working together for this year’s…
New Study Indicates Trouble Ahead for Satellite and Cable Companies [Infographic]
With the rise of over-the-top entertainment providers like Netflix and Amazon Prime, our FocusVision team and market research agency Zanthus, wanted to understand…
The Aftermath of the 2016 Presidential Election: Where Polls Went Wrong
2016 is a year that has been marked with two major elections—the European Referendum in the United Kingdom and the…
First Impressions Count: Engage Survey Respondents Early to Maximize Response Rates
Minimizing respondent dropout is critical to ensuring a healthy participation rate for your survey. Respondents abandon a survey for any…
Perfection is an Unrealistic Expectation
Let’s rewind in time back to the summer of 2015 — when Donald Trump declared his candidacy to become the…
VideoStreaming has a new look!
VideoStreaming by FocusVision allows viewers everywhere to observe and interact with focus groups and IDIs. Whether you are watching live…
Decipher M35 Software Release: Tables, Language Manager, Getting Started Videos, And More!
In this release, we’re continuing to expand what’s possible with Decipher by FocusVision, the most powerful online survey tool! Table…
Piloting Memphis: A New Immersive Focus Group Video Experience
2016 has been an exciting time at FocusVision. There’s been a tremendous spirit of innovation and nowhere is that more…
The Science of Emotion: How America Experiences Clinton & Trump – Part II
In the previous segment of our two-part blog series around the 2016 Presidential Election, we gained an overall sense of…
Webinar Recap: Studying Childhood Obesity in Latin America
Historically, Latin American countries have had a troubled relationship with nutrition and food supply. For many years, hunger, malnutrition and…
Supporting The Future of Qualitative Research: The Young Professionals Grant Program
One thing that you may not know about FocusVision is that we are dedicated to developing and nurturing young market…
21st Century Research Panels… Not Like Grandma Used to Make
Imagine a way-back-machine dystopian universe where research surveys were administered door-to-door. Where panelist contact information was kept on punch cards…
Market Research & Technological Innovation: Reflecting on the Journey
Technological developments within market research have transformed the industry over the past couple of decades. The recent ASC Conference, held…
Whole Brain Thinking: The New Insights Mindset
This post was originally published on The Market Research Event Blog. In the September 2016 issue of Harvard Business Review,…
