Decipher Now Makes Recreating Confirmit Surveys Really, Really Easy

Save days, even weeks, of your valuable time. In our continuous effort to make the lives of our clients easier,…

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Introducing: The Moderators’ Voice Blog Series

The focus group. It’s one of the most commonly used qualitative approaches, employed across the full spectrum of industries and…

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‘Give Me 10s’ – Customer Satisfaction Research in a 10-Out-of-10 World

Ratings Reign Supreme Choosing a restaurant, a washing machine or a vacation destination? Simply turn to Yelp, Amazon or TripAdvisor…

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Who Will Carry the Qualitative Torch?

For what seems like the last decade, researchers and news outlets have predicted the demise of face-to-face qualitative research. It’s…

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The Story Goes On…

We’ve just wrapped up our “Once Upon A Time” webinar series, which explored how research insights reporting can be elevated…

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Emojis and Research: Exploring “Face Value” – Part II

This is part 2 of our Emojis and Research series. Emojis. The new visual communication language. Finally, it’s one we…

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Emojis and Research: Exploring “Face Value” – Part I

From ancient Egyptian hieroglyphics to modern Chinese characters, communication through symbolism is something that’s been prevalent throughout our history. In…

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A Look Back at Market Research in 2016

This has been quite a year in market research for FocusVision and me. Now that we are approaching the close…

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Once Upon a Time…Elevating Research Storytelling with FV Video Insights – Part 1

FocusVision’s Lead Research Strategist, Zoe Dowling, recently wrapped up Part 1 of our enchanting new webinar series, entitled: Once Upon…

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The Third Age of Focus Groups

Introducing FV360 Live and FV Video Insights The 360° camera was the big noise in tech for consumers in 2016,…

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Increase Your Online Survey Response Rates With Reminders

When launching an email campaign, reminders are an easy and effective ways to increase response rates for online surveys. Studies…

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Guest Blog: The Annual 2016 meaning Survey

The Market Research Technology Survey for 2016 is about to launch. FocusVision and meaning are working together for this year’s…

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New Study Indicates Trouble Ahead for Satellite and Cable Companies [Infographic]

With the rise of over-the-top entertainment providers like Netflix and Amazon Prime, our FocusVision team and market research agency Zanthus, wanted to understand…

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The Aftermath of the 2016 Presidential Election: Where Polls Went Wrong

2016 is a year that has been marked with two major elections—the European Referendum in the United Kingdom and the…

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FocusVision Honored as a Stevie Award Company of the Year Winner in the 2015 American Business Awards

First Impressions Count: Engage Survey Respondents Early to Maximize Response Rates

Minimizing respondent dropout is critical to ensuring a healthy participation rate for your survey. Respondents abandon a survey for any…

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Perfection is an Unrealistic Expectation

Let’s rewind in time back to the summer of 2015 — when Donald Trump declared his candidacy to become the…

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FocusVision VideoStreaming: Live streaming focus group video from anywhere in the world

VideoStreaming has a new look!

VideoStreaming by FocusVision allows viewers everywhere to observe and interact with focus groups and IDIs. Whether you are watching live…

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Decipher M35 Software Release: Tables, Language Manager, Getting Started Videos, And More!

In this release, we’re continuing to expand what’s possible with Decipher by FocusVision, the most powerful online survey tool! Table…

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Piloting Memphis: A New Immersive Focus Group Video Experience

2016 has been an exciting time at FocusVision. There’s been a tremendous spirit of innovation and nowhere is that more…

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The Science of Emotion: How America Experiences Clinton & Trump – Part II

In the previous segment of our two-part blog series around the 2016 Presidential Election, we gained an overall sense of…

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Webinar Recap: Studying Childhood Obesity in Latin America

Historically, Latin American countries have had a troubled relationship with nutrition and food supply. For many years, hunger, malnutrition and…

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Supporting The Future of Qualitative Research: The Young Professionals Grant Program

One thing that you may not know about FocusVision is that we are dedicated to developing and nurturing young market…

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21st Century Research Panels… Not Like Grandma Used to Make

Imagine a way-back-machine dystopian universe where research surveys were administered door-to-door. Where panelist contact information was kept on punch cards…

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Market Research & Technological Innovation: Reflecting on the Journey

Technological developments within market research have transformed the industry over the past couple of decades. The recent ASC Conference, held…

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Whole Brain Thinking: The New Insights Mindset

This post was originally published on The Market Research Event Blog. In the September 2016 issue of Harvard Business Review,…

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