Join FocusVision’s Zoë Dowling from the Insights Association NEXT 2019 conference as she recounts what she learned on day one.
Newly released research by Forrester Consulting, commissioned by FocusVision, proved that the way customers think and feel about an experience can predict how they will act toward a brand. In short, emotions drive business results.
Launching today, a Forrester Consulting research study commissioned by FocusVision investigates the motivations underlying customer decision-making.
“We’re moving too fast to do research!” If I’m being totally honest, I’ve thought this a few times myself over…
A great looking survey makes a positive impression not only for your brand but helps keep participants engaged with your survey. With FocusVision Decipher, it has never been easier to create high-quality survey designs that look great.
Perhaps due to its popularity and ease of use, significance tests are often used and abused as a test of “truth” to validate data findings. In reality, it does no such thing. While a significance test can be used as a means towards data insight, what it actually uncovers is very narrow in scope.
Question writing is one of the most fundamental aspects of survey research. The answers and insights you get from your…