The FocusVision Blog

Our research strategists and MRX thought leaders from around the globe offer best practices, research on research, and industry insights—all to help you master your skills and keep up with emerging trends.

Researchers’ Voice: Research Techniques that Drive Human Understanding

Published by Frank Gabbert

The Focus Vision Researchers’ Voice blog series highlights first-person stories from researchers from around the globe. Each account offers unique perspectives on collecting insights across disparate environments. Research Techniques that Drive Human Understanding By Frank Gabbert, Principal, Sapphire Brand Builders Humans, much like animals, have certain behaviors, features and characteristics. Their wants and needs, while similar, influence the relationship they…

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Client Voice: Deep Blue Insights and Revelation

Published by Emily Eichelberger

Revelation is your partner in qualitative research. The Revelation application suite supports some of the world’s top marketing and research agencies. By combining speed to insights with a wide variety of activity types, you can dig deep into your consumer’s emotions, behaviors and motivations. Watch what Kelli Lewis, Senior Account Executive of Deep Blue Insights has to say:   Activities…

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Understanding Social Media Video Sharing Behaviors and Motivations

Published by Zoe Dowling

Video is a key vehicle for brands to create engaging content. Join us as we discuss the results of a new FocusVision study that explores the impact of branded video sharing, including data on who is sharing what…and why. The presentation will also explore how researchers can use video to enhance their studies and engage stakeholders. In this webinar you…

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Researchers’ Voice: Moderating with Contextual-Mindfulness in China

Published by Rachel Wang

The Focus Vision Researchers’ Voice blog series highlights first-person stories from researchers from around the globe. Each account offers unique perspectives on collecting insights across disparate environments. Moderating with Contextual-Mindfulness in China By Rachel Wang The American says “Say what you mean and mean what you say.” In the Chinese-style of communication, verbal words carry only part of the message,…

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Researchers’ Voice: The Intersection of Digital Marketing and Market Research

Published by Lizy Freudmann

The Focus Vision Researchers’ Voice blog series highlights first-person stories from researchers from around the globe. Each account offers unique perspectives on collecting insights across disparate environments. The Intersection of Digital Marketing and Market Research By Lizy Freudmann, Founder of One More Thing LLC I became a member of the professional market research community about 2.5 years ago. My interest…

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FocusVision to Provide Integrated Customer Feedback as Key Research Provider for Walmart

Published by focusv

STAMFORD, CT, USA (October 31, 2017) FocusVision, the global leader in market research technology, will be a key research provider for Walmart. FocusVision’s DIY online survey and reporting solution, Decipher, will centralize Walmart’s online research operations to reduce research spend for Walmart US. The solution will integrate customer feedback in a fast and cost-effective way to continue to bring value…

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CRC 2017: Venturing into the Great Unknown

Published by Mike Kuehne

What will research departments look like in the future? This is the question I walked away with after attending this year’s Corporate Researchers Conference (CRC). The keynotes, conversations and presentations signaled a common theme: the ways in which researchers and their companies are transforming are vastly different from one another. Universal Forces of Transformation Transformation is quite hard to define.…

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Despacito – The Beat of Participatory Culture

Published by Zoe Dowling

Originally posted on Knect365.com Despacito has become one of 2017’s undisputed musical hits. It could even be the hit of the twenty-tens. With its hip-moving reggaetón beat, and catchy (even by non-Spanish speaking standards) lyrics, the song has become a global phenomenon. And, one that exemplifies participatory culture. Participatory Culture – A Generation of Creators and Sharers Henry Jenkins, a…

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Check Out the Latest from Our Resource Library

See how FocusVision has helped some of the worlds' biggest brands in our quantitative and qualitative resources including case studies, white papers, and webinars.

Webinar

Understanding Social Media Video Sharing Behaviors and Motivations

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White Paper

More than Just a Lighthearted Activity: Understanding Social Media Video Sharing Behaviors and Motivations

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Case Study

Double Take: Connecting the Dots Between Millennial and Seasoned IT Decision Makers

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