The FocusVision Blog

Our research strategists and MRX thought leaders from around the globe offer best practices, research on research, and industry insights—all to help you master your skills and keep up with emerging trends.

Emerging Technologies in Research: VR, AR and AI…Future or Fad?

Published by Mike Kuehne

Last week, I was fortunate enough to attend the NYC Media Lab 2017 Summit at the Parsons School of Design. The two-day summit featured some of the leading minds in academia and industry speaking about the future of virtual reality, augmented reality and artificial intelligence. On a personal level, the event was energizing. On the first day, graduate students presented…

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Researchers’ Voice – Let’s Get Real: Injecting High Touch Online Qual into Real Life

Published by Laurie Butler

The FocusVision Researchers’  Voice blog series highlights first-person stories from researchers from around the globe. Each account offers unique perspectives on collecting insights across disparate environments. Let’s Get Real: Injecting High Touch Online Qual into Real Life By Laurie Butler, President, L. J. Butler, Inc. Marketing Insights Guess Who’s Coming to Dinner I love dinner parties, and have planned many…

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How to Successfully Migrate a Tracking Study to a New Software Platform

Published by Aaron Jue

Researchers know that consistency is a critical ingredient for a successful tracking survey. If the sample provider changes, a new screener requirement is added, or a survey question is reworded — changes like these can compromise comparisons to historical data. As such, the prospect of migrating a tracking study to a new survey software platform would understandably raise concern for…

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How to Bridge the Gap between Millennial and Seasoned IT Professionals

Published by Mike Kuehne

Seasoned IT Professionals have lived through major challenges and survived. They are deliberate and seek stability. They’re generalists, versed in everything from infrastructure and applications to analysis. Millennials have grown up in a reactive mobile environment. They are opportunistic – innovation focused, driven by the constant need to stay ahead of things. They are specialists. How do you connect the…

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Researchers’ Voice – The Beating Heart of Research

Published by Julie Gavrilis

The FocusVision Researchers’ Voice blog series highlights first-person stories from researchers from around the globe. Each account offers unique perspectives on collecting insights across disparate environments. The Beating Heart of Research By Julie Gavrilis, Principal of Jules Marketing Communications You’ve settled in for a solid day of focus group observation. You have your tablet booted up, your discussion guide ready,…

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ESOMAR at 70: Still Moving Forward with a Spring in its Step

Published by Zoe Dowling

The ESOMAR Congress is traditionally the biggest event in the MRX industry. It’s a festival, celebration, and innovation hotspot for the data, research and insights professions. This year’s event touched on all three, and I left feeling energized for the future, while also infused with a healthy dose of realism. The theme of this year’s conference was “Visionary”. This is…

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Full Circle: 360° Focus Group Video

Published by Mike Kuehne

If you have been in the industry long enough, you’ll know that FocusVision initially started its video streaming business with a technician operating a video camera on a cart inside the focus group room. Following the acquisition of Active Group in the 1990’s, we moved the source of video recording to a static camera located behind the glass. Fast forward…

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Researchers’ Voice Series – Qualitative Adventures in Africa

Published by Jurie Smit

The Focus Vision Researchers’ Voice blog series highlights first-person stories from researchers from around the globe. Each account offers unique perspectives on collecting insights across disparate environments. Qualitative Adventures in Africa By Jurie Smit, Founder and Adventurer in Chief of Cross Cultural Insights Hey it’s Africa, What Can One Do? Venturing across the African continent as a qualitative researcher can…

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Check Out the Latest from Our Resource Library

See how FocusVision has helped some of the worlds' biggest brands in our quantitative and qualitative resources including case studies, white papers, and webinars.

Case Study

Double Take: Connecting the Dots Between Millennial and Seasoned IT Decision Makers

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Webinar

A Double Take on Qual: A New and Empathetic Way to Stream Research

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Webinar

A Mobile Revelation: Experience Your Customers on the Move

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