Last week, I was fortunate enough to attend the NYC Media Lab 2017 Summit at the Parsons School of Design. The two-day summit featured some of the leading minds in academia and industry speaking about the future of virtual reality, augmented reality and artificial intelligence. On a personal level, the event was energizing. On the first day, graduate students presented…Read More →
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The FocusVision Researchers’ Voice blog series highlights first-person stories from researchers from around the globe. Each account offers unique perspectives on collecting insights across disparate environments. Let’s Get Real: Injecting High Touch Online Qual into Real Life By Laurie Butler, President, L. J. Butler, Inc. Marketing Insights Guess Who’s Coming to Dinner I love dinner parties, and have planned many…Read More →
Researchers know that consistency is a critical ingredient for a successful tracking survey. If the sample provider changes, a new screener requirement is added, or a survey question is reworded — changes like these can compromise comparisons to historical data. As such, the prospect of migrating a tracking study to a new survey software platform would understandably raise concern for…Read More →
Seasoned IT Professionals have lived through major challenges and survived. They are deliberate and seek stability. They’re generalists, versed in everything from infrastructure and applications to analysis. Millennials have grown up in a reactive mobile environment. They are opportunistic – innovation focused, driven by the constant need to stay ahead of things. They are specialists. How do you connect the…Read More →
The FocusVision Researchers’ Voice blog series highlights first-person stories from researchers from around the globe. Each account offers unique perspectives on collecting insights across disparate environments. The Beating Heart of Research By Julie Gavrilis, Principal of Jules Marketing Communications You’ve settled in for a solid day of focus group observation. You have your tablet booted up, your discussion guide ready,…Read More →
The ESOMAR Congress is traditionally the biggest event in the MRX industry. It’s a festival, celebration, and innovation hotspot for the data, research and insights professions. This year’s event touched on all three, and I left feeling energized for the future, while also infused with a healthy dose of realism. The theme of this year’s conference was “Visionary”. This is…Read More →
If you have been in the industry long enough, you’ll know that FocusVision initially started its video streaming business with a technician operating a video camera on a cart inside the focus group room. Following the acquisition of Active Group in the 1990’s, we moved the source of video recording to a static camera located behind the glass. Fast forward…Read More →
The Focus Vision Researchers’ Voice blog series highlights first-person stories from researchers from around the globe. Each account offers unique perspectives on collecting insights across disparate environments. Qualitative Adventures in Africa By Jurie Smit, Founder and Adventurer in Chief of Cross Cultural Insights Hey it’s Africa, What Can One Do? Venturing across the African continent as a qualitative researcher can…Read More →
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