Deliver better, faster, cheaper insights. That’s the mantra loudly circulated within the research community over the past decade. The demand…
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The businesses that can keep their customer central to their decision-making process and can adapt quickly to their customer’s needs will be the brands that will sustain and thrive in any economic downturn.
The success of Customer Experience should begin with decisions made by the CEO. Only through this unified pursuit of Customer Truth™ will brands be able to create and operationalize a sustainable and predictable business model for the future, and a brand experience which is valued by their customer.
What happens when all of the messaging that we have orchestrated to attract and engage an audience is not what they hear when they talk to your customer-facing employees? That’s exactly what we set out to understand in a joint study with InnerView.
One on One: Dawn Colossi on the CMO’s Journey – In the DMN Podcast One-on-One, Dawn Colossi sat with Chris Wood and answered questions about her first 90 days as CMO and discusses how research is the linchpin in her digital-first customer engagement program.
In honor of International Women’s Day, FocusVision’s CMO, Dawn Colossi, sat down with three of her colleagues at FocusVision that awe and inspire her every day. Meet the women in leadership at FocusVision.
The focus of Marketing has completely changed in the digital world as the quest for real-time insights and data-driven decision-making…
Let’s rewind. Let’s head back in time to 1966. It was a period that shares many commonalities with today. England…
I spent the past seven years in the Marketing Department of a high-tech software company. I held several titles during…
Iterative design is best known in the product world, where the most innovative R&D departments and developers create prototypes of…