Category: Featured

Despacito – The Beat of Participatory Culture

by Zoe Dowling

Originally posted on Knect365.com Despacito has become one of 2017’s undisputed musical hits. It could even be the hit of the twenty-tens. With its hip-moving reggaetón beat, and catchy (even by non-Spanish speaking standards) lyrics, the song has become a global phenomenon. And, one that exemplifies participatory culture. Participatory Culture – A Generation of Creators and Sharers Henry Jenkins, a…

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New Study Indicates Trouble Ahead for Satellite and Cable Companies [Infographic]

by focusv

With the rise of over-the-top entertainment providers like Netflix and Amazon Prime, our FocusVision team and market research agency Zanthus, wanted to understand more about how consumers are behaving in the fast-changing world of in-home entertainment. Do satellite and cable providers face an uncertain future? To find out, we devised a study among 1008 respondents in the USA, using our integrated Quant+Qual online survey…

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The Aftermath of the 2016 Presidential Election: Where Polls Went Wrong

by focusv

2016 is a year that has been marked with two major elections—the European Referendum in the United Kingdom and the Presidential Election in the United States—and in both instances, much of the public was shocked by the outcome as polls were unable to provide an accurate picture of the political landscapes in each country. Such unexpected results have led to…

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Perfection is an Unrealistic Expectation

by Ryan Baum

Let’s rewind in time back to the summer of 2015 — when Donald Trump declared his candidacy to become the President of the United States. I recall many folks including myself thinking, “Donald Trump for President? This must be a joke, there’s virtually no chance that somebody like Trump can become president. For Trump to even become the Republican nominee,…

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Market Research & Technological Innovation: Reflecting on the Journey

by Zoe Dowling

Technological developments within market research have transformed the industry over the past couple of decades. The recent ASC Conference, held in the beautiful Cathedral city of Winchester, offered a welcome opportunity to reflect on these innovations, posing the question, ‘Are we there yet?’ In my opening keynote at the conference, I attempted to provide my own answer to this question…

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Whole Brain Thinking: The New Insights Mindset

by Steve August

This post was originally published on The Market Research Event Blog. In the September 2016 issue of Harvard Business Review, there is a remarkable article titled “Building and Insights Engine.” Its three co-authors, Frank van den Driest of Kantar Vermeer, Stan Sthanunathan, and Keith Weed of Unilever, describe how the results of a research study with over 350 businesses and…

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The Science of Emotion: How America Experiences Clinton & Trump – Part I

by Ryan Baum

For decades psychologists have been evaluating emotions in systematic ways. FocusVision thought it would be fascinating to leverage their findings, and lead a study that employs a systematic approach in understanding how people are feeling “emotionally” about Hillary Clinton and Donald Trump. The History Behind Studying Emotions Emotions have been studied scientifically for years, dating back to Charles Darwin. He…

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FocusVision Announces Jamin Brazil as CEO

Jamin Brazil Asks the Right Questions and Finds Meaningful Answers

by focusv

FocusVision’s CEO featured in Research & Results Germany Our CEO Jamin Brazil was interviewed by Research & Results Germany on the company’s future under his leadership, the FocusVision difference, and the importance of cultivating strong customer relationships. Throughout the article, Jamin echoes his commitment to providing the best experience for FocusVision’s clients. He promises to uphold this core value, coupled…

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See how FocusVision has helped some of the worlds' biggest brands in our quantitative and qualitative resources including case studies, white papers, and webinars.

White Paper

More than Just a Lighthearted Activity: Understanding Social Media Video Sharing Behaviors and Motivations

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Case Study

Double Take: Connecting the Dots Between Millennial and Seasoned IT Decision Makers

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Webinar

A Double Take on Qual: A New and Empathetic Way to Stream Research

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