FocusVision and its recent acquisitions, Revelation and Decipher, all respectively make this year’s list of most innovative supplier companies in market research
STAMFORD, Conn. — June 2, 2015 — FocusVision, a comprehensive technology company for quantitative and qualitative research, has been ranked on this year’s GRIT 50 Most Innovative Companies list. Jumping 36 spots above the 2013 list to number 11, FocusVision’s acquisitions in the last few months of several leading market research technology companies helped move the company up the list.
The GRIT Top 50 was presented in two ways this year due to issues around consolidation and multiple brands within a single entity. The first list without brand rollups was based solely on the companies mentioned with no consideration given to parent company ownership or affiliation. FocusVision’s brands made this list at the following levels: Decipher (20 – acquired in January 2015), Revelation (31 – acquired in June 2014) and FocusVision (37 – pre-acquisition).
Steve August, Chief Innovation Officer for FocusVision, said, “There’s no question that many exciting things have been happening at FocusVision over the past few months. The results of GRIT report are a great testament to the impact of bringing together innovative qual, quant and research management offerings as we strive to achieve our mission of becoming the single source for technology solutions for the market research industry.”
The GRIT 50 began when Greenbook, an organization that provides innovative resources to market researchers on both sides of the table, decided to start tracking which firms were perceived as most innovative within the global market research industry several years ago. The list measures how market research suppliers are leveraging innovation by asking these questions:
- Using an unaided awareness verbatim question, respondents are asked to list the three research companies they considered to be most innovative.
- Respondents then rank those firms from most to least innovative.
- Another verbatim asks respondents as to why they consider their number 1 ranked firm to be most innovative. The complete report from Greenbook can be found here: http://www.greenbook.org/grit