How We’re Bringing Healthcare and Pharmaceutical Research To Life

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Lately, we’ve been talking about all things related to pharmaceutical research and healthcare research. Our quantitative and qualitative research tools will allow you to discover the patient-caregiver journey, get into the minds of physicians during the decision-making process, provide a tool for pharmacovigilance within your organization, and more.

In Q2, we unveiled a series of healthcare and pharmaceutical industry case studies and white papers, hosted a webinar, and presented at the IIEX North America event.

We kicked off last quarter with a case study and webinar that presented an exploratory research project that captured in-the-moment physician thoughts, experiences and responses related to treatment decision-making.

Helping Researchers Get Closer to Human Influences on Medical Treatment Decisions

We kicked off last quarter with a case study and webinar that presented an exploratory research project that captured in-the-moment physician thoughts, experiences and responses related to treatment decision-making.

Mojo Brand Development used Revelation, a qualitative research tool utilizing mobile diaries, insight communities, and bulletin boards. Participants were asked to log at least one medical treatment decision each day via the mobile app. The platform allowed physicians to access the study at their leisure. Revelation has native iOS and Android apps, participants can submit responses even when they’re offline. It’s so easy, even physicians with very limited spare time were able to thoughtfully participate.

Mojo also used InterVu, our live webcam interview platform, to add more depth and context around the mobile diaries. Download the case study to learn more.

Watch the webinar for a closer look at this healthcare study:

 

Revelation Helps Leading Pharmaceutical Company Deliver a Caring Touch

In effort to provide an empathetic service environment, a leading pharmaceutical company sought answers to difficult and sensitive questions. The case study Revelation Helps Leading Pharmaceutical Company Deliver a Caring Touch, showed how MSI utilized FocusVision’s mobile digital qualitative technology to get closer to patient-caregiver journeys and create meaningful online communities. MSI used mobile diaries, insight communities and bulletin boards to provide a deeper understanding of the personal dynamics related to cancer diagnoses, treatment decisions and actual treatments, from the caregiver perspective. Download the case study to learn more.

 

ResearchReporter Streamlines Market Research Workflow for Roche Pharmaceuticals

ResearchReporter, an integrated research management platform helped one of the world’s leading pharmaceutical companies streamline their research data and activity. As an international enterprise with ever-changing requirements that vary from country to country, the researchers at Roche Pharmaceuticals found the challenge of coordinating multiple departmental needs to be an administrative nightmare. The company turned to ResearchReporter to streamline workflow and reduce the amount of time and stress spent dealing with administrative details. Download the case study.

These above resources represent our continued presence at the leading edge of healthcare and pharmaceutical research.

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