In 2019, FocusVision’s SVP of Research Zoë Dowling Continues to Shape the Future of Market Research

Zoe Dowling Ph.D., SVP of Research at FocusVision joins the Market Research Institute International’s board of directors, adds coursework on the future of market research to the University of Georgia, and becomes a mentor for Women in Research

NEW YORK–(BUSINESS WIRE)–Zoe Dowling Ph.D., SVP of Research at FocusVision, the leading provider of comprehensive survey and customer insights software solutions, has seen a momentous 2019. FocusVision’s senior strategic research lead continues to shape the future of market research with key appointment announcements. This year, Dowling was appointed to the board of directors at the Market Research Institute International (MRII), a non-profit organization with a 23-year track record of fulfilling the continuing educational needs of market researchers. Her curriculum on Emerging Methods and the Future of Market Research was added to the University of Georgia Professional Courses, as part of MRII Principles Express. In addition, she has also joined the Women in Research’s (WIRe) award-winning mentoring program, a non-profit community that advances the contributions and voices of women in research.

“As the role and use of insights within an organization continue to evolve, and technology provides insight collection and analysis in-house for more brands, education has never been more important to empower transformational researchers in their business-critical roles,” said Dowling. “Whether it be education around the principles of research or merely providing support of talent within our industry, I am honored to play a part in providing guidance for the next generation of insights professionals.”

At FocusVision, Dowling uses her research expertise to power its own customer experience programs and help clients best apply the company’s technological solutions to address the rise of the experience economy. An early Internet adopter, she has been involved in online research since the late 1990s. She specializes in participant engagement for web and mobile surveys, as well as qualitative approaches related to online communities and interview techniques. A scholar of innovation, Dowling actively combines traditional and out-of-the-box approaches to adapt effective methodologies to a changing world.

“Zoe truly is a transformational researcher. Her work as a mentor, thought-leader and influencer in the industry speaks for itself, and is evidenced by all of the accomplishments she’s made in 2019 alone,” said Dawn Colossi, CMO, FocusVision. “With customer experience at the forefront of business initiatives today, Zoe’s expertise has been invaluable to FocusVision and it’s been an amazing journey working alongside her as she continues to shape the future of market research.”

Prior to joining FocusVision, Dowling was at Kantar Added Value for nine years, most recently as SVP, R&D and Global Mobile Capability Leader. She is a regular speaker at industry conferences including ESOMAR Congress, GreenBook’s IIEX conference, NEXT Insights, the MRMW Conference and others.

She will be presenting alongside FocusVision CMO Dawn Colossi at the Quirks Event in Chicago on Tuesday, April 2, 2019, to discuss what marketers can learn from researchers and what researchers can learn from marketers.

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