Zero-G appointed by New Merger Business in Market Research and Insights Space

Confirmit and FocusVision

New York, NY, Oslo, Norway and London, UKMarch 22, 2021 — Confirmit and FocusVision, two of the leading names in the Market Research and customer insights industry and newly merged, have appointed Dublin-based agency Zero-G as brand agency.

The appointment will see Zero-G work to create a go-to-market brand for the new business.

Noel Hamill, CMO for Confirmit and the new business comments: “This is a really exciting time for us. Working with Zero-G I know we will create an amazing brand that cuts across the noise of the category and redefines our sector. I’m looking forward to being able to demonstrate our passion and purpose with a brand story and identity that resonates as much with my colleagues as it does with our clients. We are building a business that is going places. Our new brand will clearly define who we are and what we are about today and in the future.”

JP O’Malley, Insights Director at Zero-G adds: “This is a great opportunity to work with a highly motivated and engaged client team in its early stages of formation. Having worked previously with FocusVision, we have been able to lean into that experience and get up to speed quickly. The addition of Confirmit and Dapresy into the mix gives us a broader and richer canvas on which to work. The sum of the three gives us the possibility to shape something genuinely new and interesting for the industry.

“Our pitch and selection process was rigorous, and it was an absolute pleasure to talk to the talented people from all of the agencies that took part,” adds Hamill.

Confirmit, a leading provider of solutions that enable Market Research, Customer Experience and Employee Engagement teams to turn insights into stories that fuel action, successfully completed the transaction to merge with FocusVision, a leading provider of customer insights technology ahead of the anticipated timeline. The deal has received full regulatory approvals.

About Confirmit

Confirmit’s solutions are built by insights professionals, for insights professionals. Market Research, customer experience and employee engagement consultants around the world rely on our solutions to turn insight into stories that fuel action. The heart of our business is the people behind our technology, and we work as a partner to deliver the flexibility and power you need to understand and manage experiences, emotions, and behaviors so you’re always one step ahead.

About FocusVision

Established in 1990, FocusVision offers a comprehensive suite of experience insights software solutions – including advanced survey, online interview and focus groups, and online qualitative research community solutions to get brands close enough to their customers to have a full understanding of Customer Truth™ — how they think, feel, and act. Trusted by 18 of the Top-20 Fortune 100 companies, and all of the Top-10 Healthcare and CPG companies, FocusVision was honored for its Outstanding Innovation in Customer Experience Management with MarTech Breakthrough Awards in 2018 and 2019.

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