The FocusVision Researchers’ Voice blog series highlights first-person stories from researchers from around the globe. Each account offers unique perspectives…
Focus Groups
Seasoned IT Professionals have lived through major challenges and survived. They are deliberate and seek stability. They’re generalists, versed in…
The FocusVision Researchers’ Voice blog series highlights first-person stories from researchers from around the globe. Each account offers unique perspectives…
If you have been in the industry long enough, you’ll know that FocusVision initially started its video streaming business with…
The Focus Vision Researchers’ Voice blog series highlights first-person stories from researchers from around the globe. Each account offers unique…
Time of Death? Not So Fast Since about 2010, there has been a chorus among detractors that focus groups are…
For years, focus group researchers have struggled with three primary challenges related to face-to-face qualitative research: Replicating the moderator experience…
Apple Computers described empathy as the fundamental principle of their brand DNA in the early 1980s. The “Apple Marketing Philosophy”,…
Next is Susan Fader in our Moderators’ Voice Series! She joins Zoe Dowling for a chat on Focus Groups. The…
Oh, the maligned focus group. Misused, devalued, the butt of jokes, then thrown out to dry. But they’re not crying…