Only mobile provides an in-the-moment, un-biased glimpse into a customer’s life, as they live it. Mobile qualitative research is a flexible approach to gathering such deep insights. In this practical session, we’ll discuss activities best suited to mobile qual research. We will also provide tips for enhancing social engagement using Revelation by FocusVision. You’ll also get a sneak peek demo our newly updated Revelation Participant App. This app sports a new look and enhanced features to increase participant engagement and enrich your insights.
In this webinar you will learn:
- Activities optimally suited to mobile qualitative research
- Tips on how to enhance social engagement between participants
- How to use our freshly updated Revelation Participant App
About the Speaker:
Zoë Dowling, Ph.D., Lead Research Strategist, FocusVision
Zoë Dowling uses her extensive research expertise to help clients best apply FocusVision’s technological solutions. An early internet adopter, she has been involved in online research since the 1990s. She specializes in respondent engagement for web and mobile surveys, as well as qualitative approaches related to online communities and interview techniques. A scholar of innovation, Zoë actively combines traditional and out-of-the-box approaches to adapt effective methodologies to a changing world. She holds a BA in Sociology and Social Policy from the University of Stirling in Scotland, an M-Phil in Social Research Methodology from the University of Stellenbosch in South Africa, and a Ph.D. in Sociology from the University of Surrey in England.
Emily Eichelberger, Revelation Product Manager, FocusVision
Emily has 10 years’ experience in market research, with the last four years dedicated to FocusVision’s Revelation applications. Mixing her passion for Revelation and knowledge spanning both qualitative and quantitative research, she works to create an optimal and streamlined experience for both researchers and participants. Emily holds a BA in Anthropology from Oregon State University, a Certificate in Consumer Testing from University of California Davis, and a Pragmatic Marketing Certification PMC-III.