FocusVision InterVu Online Focus Group and Video Interview Capabilities
Reach a broader, more diverse set of your customers and get to the heart of their truth in a matter of minutes by conducting powerful video interviews and online focus groups quickly and easily from anywhere using a secure, compliant platform with all the functionality you need to conduct, capture and use your data.
Connect. Engage. Discover.
With Online Focus Groups.
Hearing from your customers is one thing but seeing and speaking with them directly gets you closer to their world giving you deep insights to make the right decisions. FocusVision InterVu brings together advanced interview and online focus groups capabilities with hands-on services, providing a good alternative to an in-person focus group or conversation but with the convenience and flexibility of being online so you can get the most out of your conversations. With FocusVision InterVu, it’s easier than ever to tap the heart of your Customer Truth.
Make the world a smaller place
Reach people, whenever, wherever, to capture meaningful feedback.
- Get an in-depth look at facial expressions and body language to see reactions and get direct feedback immediately.
- Simplify the management of complex, multi-country focus group studies.
- 2-channel audio enables simultaneous translations.
- Save your presentation structure for the next round(s) of interviews or focus groups.
All from the comfort of your home or office.
Flexible online focus group software
Present stimuli, share screens, mark-up screens, run card sort exercises, polls and more in your online interviews and focus groups. Utilize virtual “breakout rooms” to ensure uninfluenced environments for individual exercises. Allow observers to watch live online focus groups where they can see group interactions and collaborate behind the scenes without being seen by participants. Mark important interview events in real-time, and quickly access them in archives for later use.
Always-on customer insights
Sentiment changes rapidly, with social media and technology actively impacting customer experiences and opinions. Use video interviews and online focus groups to act quickly and stay connected with your customers to understand sentiments; ask your employees what they think; or regularly meet with your beta testers or customer advisory board to pressure test new developments. All of which helps to make data-driven business decisions.
Leverage the power of an iterative insights approach
When taking an iterative approach, the questions asked evolve, adapt and change from one conversation to another, building layers of insight. FocusVision InterVu provides a webcam-based interview and focus group solution to go beyond traditional survey and online communities for such conversations. This allows for maximum flexibility, quick responses and continuing dialogues that deliver rich insights.
Keep your participants secure in a dedicated online focus group platform
Privacy is a cornerstone of market research, and today there isn’t just an ethical obligation to participants but government legislation to follow as well. Protect your participants and your company from data vulnerability found in open video platforms by using a dedicated research platform.
Discover more, for less with your online focus groups
Without the need for travel or arranging a physical location, bring a diverse group of people together while optimizing your team’s time to access and analyze customer opinions on a variety of topics such as:
- Brand and ad messaging,
- Concept testing,
- Package evaluation,
- Shopping behavior,
- Gather insights for crisis management and more…
Bring the research, and your Customer Truth, to the entire company for informed decision-making.
Enjoy full service, professional support
We handle the technical heavy lifting to reduce risk and allow you to concentrate on your objectives.
Ensure that focus group sessions start on time and eliminate the need to troubleshoot tech issues for you or your respondents.
Get in touch to learn more
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