FocusVision Revelation Online Qualitative Research Platform
Deep-dive into your customers’ lives and see their truth through their lens.
Drive brand and product development by getting close to your customers in real-time
FocusVision Revelation is an online qualitative research solution taking you into your customers’ everyday lives to uncover their motivations, behaviors, and emotions around why your brand, product and/or services are important in their lives. Using social media-style interactions, participants easily share their thoughts and feelings, along with photographs and video, all which deliver rich, deep insights into their lives.
Uncover your Customer Truth with the most dynamic and user-friendly online qualitative research/mobile diary platform on the market today.
The online qualitative research solution trusted by industry leaders
Start the conversation and build communities
Create extended interactions with your customers in all geographic locations through qualitative research.
Unobtrusively learn what’s in their refrigerator, wardrobe, medicine cabinet or follow their out-of-home experiences in the workplace, stores or on the street.
Post ads, concepts or packaging and get instant feedback on what people really think.
Your customers can post and like comments, images, and video on a live feed, just like social media.
Online Qualitative: 10 Activities to Understand Your Customer
Ten activities to help researchers build social interactions and connections when conducting online qualitative research.
Manage your project with expert tools
Use a variety of techniques to explore emotions, behaviors, and context.
Capture in-the-moment insights with web and mobile diaries, one-time activities, and discussions.
Use the interactive activity, Concept Canvas, to get instant feedback on anything from ads and positioning statement to packaging and websites.
View your data in multiple ways, including image and video galleries, word clouds and word trees and more.
Activity Design: Five Techniques to Build a Successful Digital Qualitative Study
Learn how you can build a successful online qualitative research study with these five techniques.
Stay GDPR Ready
The Obscure Profile PII (Personally Identifiable Information) feature helps support GDPR compliance and efficiency. Enabling it masks participant PII, including first name, last name, email address and avatar while conducting qualitative research through FocusVision Revelation.
Benefit from professional support services
Full tech support for you and your participants.
The Revelation Participant Management Service helps you maximize participant activity levels by maintaining daily communication with your participants. The team will also handle any participant inquiries, direct platform questions to the technical team and keep you updated on participation daily as well. Additional qualitative research are available for project set-up, recruitment, language translations and more.
Learn more about FocusVision Revelation Professional Services Offerings.
Launch Your FocusVision Revelation Project in 5 Steps
FocusVision Revelation Technical Demo
Revelation is also great for
Brand
Brand health & perception
Brand positioning
Communications
Ad concept testing
Messaging testing
Customer
Customer journey
In-home use tests
Product
Concept evaluation
Product testing
UX & Usability
Concept testing
Packaging design