How I Learned to Stop Worrying and Love Weighting Non-Probability Surveys
Historically, there was no evidence that weighting should be applied to non-probability samples. When weighting was done for such samples, it was from the belief it would improve quality, but without empirical support.
But What About the Sample? A Panel Discussion with Sample Providers
Without our participants, we would not have any research. Yet how we reach potential respondents, and the ensuing data quality is a source of on-going concern. Indeed, in our recently released ‘How You Research’ study, frustrations with sample remained at the top for the 3rd year running.
Accelerated Change: Online Focus Groups Are Now Mainstream
In a matter of weeks, the COVID-19 global pandemic changed the daily lives of billions of people around the world as cities, states, and countries, shut down normal operations and billions of people sheltered in place in their homes. Even as restrictions loosen, many offices and schools remain closed. This change, as we now know, is not a short-term blip whereby everything returns to ‘normal’ after a few months.