Dapresy Use Case – Ad Testing

Overview

Dapresy’s platform provides significant time savings when creating reports for ad testing campaigns. A single software for analysis and reporting of all survey and performance data. It helps to improve and automate reporting processes. Compare, step-by-step, what Ad Testing in Dapresy looks like, versus the traditional way.

Dapresy’s platform provides significant time savings

Benefits

Dapresy offers a standardized solution that significantly improves reporting. Discover how you will benefit by adopting our solution.

Time savings

Time savings

Dapresy allows your team to focus on what really matters by automating campaign follow-up processes. Set up once and your reports will automatically populate with key data and calculations. There’s no need to manually update data, cross check, or do any of the dreaded repetitive tasks of traditional reporting.

Money savings

Money savings

In addition to the cost-effectiveness that comes with saving time, you can reduce costs by having all survey and performance data at your fingertips. No need for reaching out to OOH vendors for additional insights. You can simply use raw data imported into the platform to draw new conclusions and answer ad hoc client questions.

Quicker, deeper insights

Quicker, deeper insights

Our self-service tool for data exploration makes data more accessible, meaning key stakeholders can find the answers to their questions on their own. Self-exploration generally means quicker answers, but also deeper insights.

Reduce risk of error

Reduce risk of error

An automated process removes the risk of manual errors that tend to occur when creating charts and tables. Scheduled imports and automated benchmarking eliminate the chance of a typo, miscalculation, or other similar mistakes.

Increased user engagement

Increased user engagement

Dapresy’s reporting solution is highly visual, making it interesting and easy to follow along. By including creative assets, the user easily determines which campaign is in focus and can compare it to other campaigns.

Access controls allow for personalized reporting

Access controls allow for personalized reporting

Based on your client and its preferences, you can deliver reports online and offline. With online report delivery, our sophisticated access controls allow you to limit what your client can see in their dashboard. Data is easily kept confidential by assigning rights to the relevant audience. These same access controls can be used internally if you have different account owners and want to limit access to data.

Flexible solution for any client

Flexible solution for any client

Our flexible tool can work for any industry or client, the concept is adaptable and can be tailored to exact needs. It is ideal for respondent-level data but can also include other data formats. Easily expand to include additional KPIs or relevant data.

Single source of truth

Single source of truth

Often with traditional reporting, you have multiple data sets, excel sheets, creative assets, etc. – all found in different locations. With Dapresy, you will have a single source of truth, with all your data on one platform. This makes it incredibly easy to track campaign trends and compare results based on parameters of your choice, including benchmarks.

Easy ad hoc reporting

Easy ad hoc reporting

You can create standardized reports, which you can easily export once fresh data populates. However, if there’s ever a need for an ad hoc report, that’s incredibly simple to create. Build quick PowerPoint and cross table reports from survey data in our easy-to-navigate tools.


Features

All the capabilities you need to create a single comprehensive report for ad campaign testing.

Editable metadata section
Creative included directly in report

What do our clients say
about Dapresy?

Chris Atkins, Managing Director (Populus Data Solutions)

Chris Atkins, Managing Director (Populus Data Solutions)

Jayne Krahn, VP of Research (Kantar)

Jayne Krahn, VP of Research (Kantar)

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Trusted by many clients

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