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Digital Qual – Get the opinions

Behind every statistic, number or finding are real people. Data tells you what they’re doing, but you must dig deeper to find out why.

Revelation lets you capture in-the-moment insights with mobile diaries, manage engaged communities through a centralized hub and get instant feedback on a variety of stimuli with concept canvas.

Revelation makes qualitative research as simple as social media interaction. This is directly in-line with today’s culture, who naturally communicates via social using their mobile devices.

Start discussions:

  • Let your customers post and comment on a live feed, just like social media.

Get instant feedback:

  • Post your latest ads, concepts or packaging to see what people really think and feel about them.

Get live updates:

  • Send people activities to create daily or weekly diaries.

Bring your community together:

  • Interact with a sample of your key customers through a single, virtual hub.

Find the most common phrases:

  • Search for words and view a ‘word tree’ of related comments.

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Bottoms Up: How Digital Qual Helped Pampers Re-Evaluate Diaper Sizing

Learn how digital qualitative research with FocusVision Reveleation helped Procter & Gamble hold onto its customers by understanding a tricky sizing issue.

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