Case Study

Double Take: Connecting the Dots Between Millennial and Seasoned IT Decision Makers

FocusVision and Greenberg Strategy joined forces to launch a new qualitative approach: Double Take. This particular study explored attitudes, motivations, fears and perspectives among different generations of IT decision makers. Learn how Double Take allows researchers to:

  • Capture unique and contrasting viewpoints, which provide focus and stimulate conversation among participants.
  • Create higher levels of engagement, while significantly reducing execution time.

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