FocusVision Decipher – Core Features

Open up your organization to a world of insights. From first timers to seasoned pros, the intuitive, easy-to-use FocusVision Decipher allows you to run anything from just-in-time polls to seriously advanced surveys. Now, real-time customer insights are at your fingertips with FocusVision Decipher, a comprehensive yet easy-to-use survey and reporting solution.

Through FocusVision Decipher, you can connect with your customers to ask what they think so you can understand how they think, feel and act. From brand perception and loyalty measurements, to measuring and testing messaging resonance and much more; FocusVision Decipher delivers up-to-the-minute insights.

Now, FocusVision Decipher makes it even easier and faster to create and launch your surveys. New functionality allows teams to “Start with Word” and upload their Microsoft Word™ questionnaire and view a draft within moments. Our proprietary machine-learning technology automatically detects question types and answer options, translating them into an online survey that can be reviewed and customized. Once your survey is ready, Sample Marketplace is a fully automated solution which connects you to a range of quality sample providers within the solution itself. Simply enter your sample requirements and you can choose the best sample at a low cost to reach a global audience.

With social media and technology impacting customer experience and opinion like never before, it can be hard to obtain a true read of customer insight. FocusVision Decipher gets you close enough to your customers to provide a meaningful, always-on monitoring of customer opinion. By keeping close enough to your customers to understand how they think, feel and act, you can predict business outcomes and understand your Customer Truth™.

A survey created using Decipher's survey platform asking participants to identify which ice cream flavors they already tried.

Key Features

FocusVision Decipher – Scaling Surveys from Simple to SophisticatedFigure 1. Only Decipher allows you to ask open end video questions to capture your Customer Truth™

See for yourself: Begin your journey to better customer insights

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