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FocusVision Decipher – Core Features

Scaling surveys from simple to sophisticated

From first timers to seasoned pros, the intuitive, easy-to-use FocusVision Decipher survey platform allows you to run anything from just-in-time polls to seriously advanced surveys.

You can use FocusVision Decipher to solve many pain points, just a few examples are:

Copy Testing to create effective advertisements

Copy Testing to create effective advertisements

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Improve customer loyalty through Customer Experience monitoring

Monitor brand equity through Attitude, Awareness and Usage surveys

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Improve customer loyalty through Customer Experience monitoring

Improve customer loyalty through Customer Experience monitoring

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Measure Voice of the Customer (VoC) with the right trackers

Measure Voice of the Customer (VoC) with the right trackers

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Here is a run-down of FocusVision Decipher’s core capabilities.

Here is a run-down of FocusVision Decipher’s core capabilitiesSurvey Programming

FocusVision Decipher surveys are fully mobile optimized

Device Detection – A device detection service to provide an optimized user experience. FocusVision Decipher surveys are fully mobile optimized to provide the best experience for your participants.

Device preview to view a question as a respondent would see it in desktop

Theme Editor & Device Preview – Whether you use pre-created templates or build your own, these features include:

  • Interface for creating customized branded survey themes/templates
  • Device preview to view a question as a respondent would see it in desktop, tablet and mobile view
Multiple template options available to help you get your surveys up and running

Intuitive Survey-Building Interface – Highly versatile and feature-rich, our interface suits all users and includes:

  • An intuitive feature rich GUI for nontechnical users. Multiple template options available to help you get your surveys up and running
  • An XML editor for more technical users to script with, providing the ability to apply further customizations using languages such as XML, Python, JavaScript, HTML5 and CSS
An extensive range of pre-defined and mobile optimized engaging and dynamic question

Range of Dynamic Questions – An extensive range of pre-defined and mobile optimized engaging and dynamic question types that require no heavily customized code to implement. Built-in questions include:

STANDARD QUESTIONS – Single/Multi select, grids, numeric, drop down list, open end, comment text box

DYNAMIC – Card Sort, Rank Sort, Variety of Sliders, Star Rating, Button Select

MEDIA – Image Map, Text Highlighter, Media Evaluation, Video & Audio player, Page Timer, Heat-Click, Shopping Cart, Virtual Magazine

QUALITATIVE – Video Testimonial, Image Upload

Survey Programming Efficiencies

Survey Programming Efficiencies

Our clients tell us that programming productivity

Our clients tell us that programming productivity is up to 20-30% better than previously used tools, here’s why:

START WITH MICROSOFT WORD™ – Enables a questionnaire written in Microsoft Word™ to be uploaded into the platform to create a survey. Our AI-powered engine will quickly suggest question types and answer options

TEMPLATES – Templated surveys to give you a head start

IMPORT FROM MICROSOFT EXCEL™ – Import excel version of the questionnaire

SMART QUESTION LIBRARY – Save & import answer lists, individual questions, question blocks, code snippets and even entire questionnaire templates directly from your own question library

REUSABLE ANSWER LISTS – Save the answer options you create within one survey question for use in other questions

DUPLICATE PROJECT OPTION


Complex routing logic can be managed through the Survey Editor Interface

Easy implementation of Structural Elements – Complex routing logic can be managed through the Survey Editor Interface or via direct syntax using Python language.

integrated overlay system for export, import & editing of translations.

Built in Multi-Language System – Supports 80+ pre-defined languages & integrated overlay system for export, import & editing of translations.

multiple programming languages inside the Decipher platform via the built-in XML editor

Flexible & Highly Extensible – Integrate with external tools and applications through multiple programming languages inside the Decipher platform via the built-in XML editor

Plug in quickly to external panel partners with redirects already pre-programmed

Pre-Programmed Sample Sources – Plug in quickly to external panel partners with redirects already pre-programmed, plus the ability to create your own custom sample sources and save for future use.

Application interfaces are now available in Japanese, French, Spanish, German, Russian, and Portuguese.

Application Translations – Application interfaces are now available in Japanese, French, Spanish, German, Russian, and Portuguese.

Schedule and send tailored invites to respondents including delayed sends and reminder emails

Email management – Schedule and send tailored invites to respondents including delayed sends and reminder emails.

Purchasing sample is now made easy. Sample Marketplace enables you to identify your sample needs

Sample Marketplace – Purchasing sample is now made easy. Sample Marketplace enables you to identify your sample needs and automate the sample purchase process within the application.

Our quota management tool uses a “least filled” system by default for respondents that can fall into multiple quota cells

Quota Management – Our quota management tool uses a “least filled” system by default for respondents that can fall into multiple quota cells. Quota management caters for non-interlocking, interlocking (nested), randomly assigned and priority-based quotas.

Edits can be made in a temporary version of the LIVE survey without disrupting respondent entries or data collection

Make Edits to Live Surveys – Edits can be made in a temporary version of the LIVE survey without disrupting respondent entries or data collection.


Survey Quality Assurance and Change ManagementSurvey Quality Assurance and Change Management

Track all changes and iterations of the surveys with the ability

Version Control & Change Management Features – Track all changes and iterations of the surveys with the ability to revert to earlier versions.

View test data in the online reporting solution for final checks prior to launch

Simulated Data Generator – Smart test data generator for stress testing of surveys prior to launch include:

  • Options to skip validations and run on qualified data only
  • Run intelligent custom test simulations to direct the path of the test data
  • View test data in the online reporting solution for final checks prior to launch
Surveys can be tested in test mode

Collaborative Testing Tools – Surveys can be tested in ‘test mode’. The testing toolkit includes:

TASK FEATURE – Provide feedback to relevant parties and track the status of all open tasks.

RECORDER – Track the current testing path to assist with identifying errors or issues that may arise during testing.

QUESTION JUMPING – Jump to elements/questions in your survey at any time, enabling you to verify survey paths, survey logic, quotas, termination points and more.

EDIT – Edit and modify the survey text in testing mode rather than toggling back to the user interface.

DISPLAYING WITH QA CODES – This makes it easier to confirm that the correct conditions are included in a question.

Integrated Reporting - Data AnalysisIntegrated Reporting/Data Analysis

FIELDWORK REPORTING – Real-time metrics, campaign stats, shareable results with ability to drill down by language, browser type, operating system and other parameters

DATA EDITS – Modify records either individually or in bulk based on conditions

WIDE RANGE OF DATA EXPORTS – Extensive range of export options available and you can create data layout templates that can be saved

CROSSTABS – Sophisticated reporting features include real time nested banners, table & chart controls, Stat Testing, customizable table statistics, data weighting (including RIM weights), advanced filters and splits. Includes integrated exports to PowerPoint, Excel and PDF

ONE-CLICK TO PPT – Export your data to PowerPoint with just one click. You can then edit the charts within PowerPoint itself

DASHBOARD – Create your final deliverables and easily share with stakeholders

VIEW RESPONSES REPORT – Track and view the progress of every respondent in a survey

VIEW RESPONSES REPORT – Create, manage, review and collaborate on projects. Create pre-configured views and saved searches for accessing personalized views.

Administer a survey and collect data using your laptop, tablet or mobile device without an internet connection

Offline (CAPI) Solution

Administer a survey and collect data using your laptop, tablet or mobile device without an internet connection. Perfect for when a network connection is unreliable or nonexistent. Features include:

  • Ability to conduct simple surveys without an internet connection
  • Device agnostic – Surveys can be taken across devices, on IOS, Android & Windows devices
  • Accommodates basic routing and skip logic conditions via the logic interface
  • Supports standard question types (single/multi selects, Button selects, Grids, Numerics, open text)
FocusVision Decipher includes a CATI Interviewing module for telephone interviewing

Telephone Interviewing (CATI) Solution

FocusVision Decipher includes a CATI Interviewing module for telephone interviewing with the following features:

  • CATI-Interviewing mode available within the Decipher platform
  • Multi-mode makes it possible to conduct both web interviews and CATI interviews for same survey concurrently
  • Supports integration with ProTS predictive dialer software
  • Includes manual option for easy configuration of elements such as intro scripts, contacting hours and managing dialing attempts

If you need anymore information about these features or see how they work within the platform, speak to your FocusVision representative today or contact FocusVision.

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