Forrester Study

How Customers Think, Feel, And Act: The Paradigm Of Business Outcomes

FocusVision commissioned Forrester Consulting to investigate the motivations underlying consumer decision-making. The study found that the way customers think and feel about an experience can predict how they will act toward a brand.

  • How to increase business outcomes like revenue, advocacy, and loyalty upward
  • Brands have misconceptions of what data properly measures how customer think and feel
  • How to understand why one customer chooses to buy while another doesn’t
Upcoming Webinar

How Customers Think, Feel and Act: The Paradigm Of Business Outcomes

Find Out What You Should be Doing to Understand Your Customer Truth

Upcoming Webinar

How Customers Think, Feel and Act: The Paradigm Of Business Outcomes