Mobilize Me! Researching Mobile Survey Design Techniques

The rise in mobile participants is widely known, with estimates on the average number of surveys completed on tablets and smartphones now ranging from 30% to over 60% based on the source of sample and target audience. Many survey programming tools have developed strategies to optimize how surveys are displayed to those using a mobile phone or tablet. Dynata, FocusVision, and MaritzCX have again partnered to design and execute a large web research on research study to add to the existing body of research on mobile survey best practices. We explore alternative survey design techniques for grids, lists, and NPS questions, as well as pagination (single versus multiple questions on a page). We assess data differences, data quality, and participant experience for mobile and desktop survey takers.

Fill out the form below to read this report:

* Indicates a required field.

We collect this information to send you free content, offers, and product updates. Visit our recently updated privacy policy for details on how we protect and manage your submitted data.

See for yourself: Begin your journey to better customer insights

Request a demo