Mobile Survey Design. We’ve got this, right? Well, not quite. While we’ve learned a lot over the years, we continue to learn more all the time. And as mobile design evolves, we continually need to monitor whether we are making the best use of the small screen. This is as important for data quality as it is participant experience.
Recent research-on-research jointly conducted by Martiz CX, Dynata, and FocusVision, sampled nearly 3,000 survey respondents to better understand the preferences of mobile and non-mobile respondents and explore optimal ways to present multi-attribute grids, NPS, lists and pagination.
Join Martiz CX’s Ted Saunders, Dynata’s Roddy Knowles, FocusVision’s Zoe Dowling, as they discuss the research findings and the displays that improve respondent experience and capture higher quality responses.
In this webinar, we will cover:
- Where we are with mobile completion rates
- Findings from the research-on-research
- The need to continually review and evolve mobile survey design best practices