We know we need to ask questions to understand our customers and create brands, products, and services that enrich their lives and in turn keep them loyal.
We can learn a lot reactions by simply asking ‘why’.
And we can do this in a variety of ways; from surveys to test hypotheses and quantify findings to qualitative research through online communities, in-person and webcam focus groups for deep explorations.
When we ask the right questions, that’s when we truly get to know our customers, are able to serve their needs and ultimately create brand loyalists and advocates that amplify your brand message and help your company grow.
To learn more, read 3 Things Companies Should be Asking Their Customers.