Using Mobile to Uncover the Human Side of Physician Decision-Making


When medical treatment decisions are not clear cut, a physician’s feelings, attitudes and evaluations are much more likely to influence treatment outcomes.

This has enormous implications for market researchers, as illuminating physician and patient journeys throughout the healthcare experience is crucial in efforts to develop sound insights and strategies.

Discover how Mojo Brand Development and FocusVision utilized mobile and webcam based research techniques to capture in-the-moment perspectives related to the impact of human influences on physician decision-making.

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