Optimize Quantitative Research Efforts for Mobile Users
Today’s cross-platform culture means consumers use a variety of devices for accessing any online surveys you may be using as part of your quantitative research. Depending on the sample source and target audience, estimates range anywhere from 30-60% percent of survey takers are using a smartphone or tablet to access a survey.
Optimizing your quantitative research efforts for mobile require you to think about the design of your questionnaire more than ever. Download this guide to learn the five best ways to design mobile-first online surveys.